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Companies like Fitbod is a company that uses my first book Hooked. Hooked was the name of my first book, to get people hooked to exercising in the gym. Kahoot! the world's largest education software, gets kids hooked into classroom learning. I've worked with the New York Times to get people hooked to reading the newspaper every day.
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Given that, let's dive into the third step, how to hack back external triggers, and specifically, this question of e-mail that plagues many of us. And in my case, writing my first book was relatively easy and distraction-free because nobody knew who I was. I wasn't getting any e-mails or very few. I wasn't getting the speaking and consulting engagements that I started getting once my book started selling 250,000 copies.
I'm so glad I didn't sell those books to a publisher because then I would have made something I'm not proud of, as opposed to my methodology. And again, I'm not saying this should be everybody's, but I really like my freedom and autonomy, and I didn't want to feel like I was on the hook for something that I may not be able to deliver a product that I'm really proud of.
We really need to stop using that term, one, because I think it disrespects people who actually have the pathology of addiction, but also because I think it's very disempowering because it places blame on the pusher, the dealer. That's why we love this terminology of addiction because it frees us from responsibility.
And if you want specific information about the book it's indistractable.com is the website. And there's a free complimentary 80-page workbook we couldn't fit into the final edition, but it's there for you, you don't have to buy anything to get it.
But if you do end up buying the book and there's a special form on indistractable.com, on that website, where, if you put the order number, I will give you access to a free video course as well. So check that out at indistractable.com. 2ff7e9595c
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